Introducing Keitha, better known as “Ms Crunk”

ms_crunkKeitha better known as “Ms Crunk”

Earning her name from her overflow of ambition, energy and love for bass, Ms Crunk is a uniquely seasoned professional with an ear for talent and over 10 years of leadership/management experience.

Ms Crunk’s skills allow her to function as an A&R, Legal, and Business Executive to develop, create, and manage innovative A&R programs to find talented and prepared artists, producers and songwriters.  Some of the programs include The Premiere A&R Showcase, Writing Sessions Live, and Live Radio.  All of these programs, and more in the making, are housed under The F.I.R.M (Foundation for Innovative Resource Management), which is the umbrella company that functions as the machine to keep the programs running smoothly. The company was started by Kevin Shine-Jive Records A&R consultant to the Senior VP of Jive Wayne Williams after Kevin and Ms Crunk joined forces in 2008.  In addition to having held key positions on a U.S. Presidential Campaign, as a judicial law clerk for a U.S. Federal Judge, and even a seat on the Borough Council (City Council) while she was a resident of Pennsylvania, she has also remained active in the entertainment industry. She was recently nominated, and selected as a finalist for Atlanta’s Power 30 Under 30 Awards. The award honors outstanding individuals under the age of thirty in each major U.S. city that have achieved extraordinary success. The award is one of the most prestigious honors given to young professionals today.

While at Penn State University earning her Juris Doctorate (law degree with a focus on corporate and tax law) and her MBA (focus on business planning and finance), her passion for music and talent development led her to start her own entertainment management company, Too Fresh Entertainment, in which she manages and advises artists as well as comedians including Cerrome Russell of BET’s Hell Date and PSP Crew which consists of members Dappa, UP, and J-Statyke (hip hop), Nadiyah Skyy (POP).  Ms Crunk has remained active in the promotional, modeling, and acting fields. Additionally, she has worked as a promotional model for Nestle, the spokes model for Paws Off Clothing and served as VP of Promotions for Crunk Magazine, an international urban magazine based out of Atlanta, GA.  In her position with the magazine, Ms Crunk managed and traveled with a promotional team to several events in the U.S. and made promotional appearances in front of crowds as large as 15,000 people (Crunkfest-Memphis).  She currently hosts F.A.M.E. The Experience (Fashion, Art, Music, Education) College Tour, which travels nationwide to colleges and universities. Besides acting as the show host and playing a major role in selecting and preparing the talent that is showcased, Ms Crunk also serves as a speaker to the students during the educational portion of the show.  She provides insight and answers questions about the music and entertainment industry as well as higher education. She has hosted several events, spoken on panels, worked in fashion shows, competed and placed in pageants, and made several radio and TV appearances.  As education and mentoring are near to her heart, Ms Crunk often visits her home town of Americus Georgia to read and speak to young students, and she also speaks to and mentors young students in Atlanta (H.O.P.E. of America, Inc.) She acts as a mentor to MEISA students at Georgia and Alabama State University. She recently hosted and spoke at ASU’s Divas and Dollars: High Powered Women in the Music Industry.  Through her position with The FIRM and Kevin Shine, Ms Crunk was afforded the opportunity to be a part of the upcoming R.Kelly album to be released in 2009. Following her love for poetry and writing, where her love for music and lyrics began, Ms Crunk is near the completion of her first book which is comprised of original poetry, thoughts and writings.

Outside of her passion for music, Ms Crunk has a sincere dedication to community service.  She has remained a leader in her community by donating time, money, food, and necessities to many worthy causes.  Specifically, being originally from Americus, GA, she has dedicated hours to Habitat for Humanity assisting with building homes for those in need.  Habitat’s headquarters are located in Americus and has been majorly supported by President Jimmy Carter since 1984, the uncle of Ms Crunk’s high school teacher who initially got her involved in the charity.  Other charities/community service projects include March of Dimes, Make a Wish Foundation, Atlanta Food Bank, Boys and Girls Club, and Making Strides Against Breast Cancer for which she has led a team and raised money since 2003.

In 2007. her hometown was devastated by a tornado leaving thousands without homes, food, clothing, and other necessities.  In response Ms Crunk donated her time during her spring break from law school to create and organize the Americus Relief Team (known to residents as A.R.T.)  She gained the support of her law and business schools (Penn State), the American Red Cross, the law office where she worked as well as the borough of Carlisle, PA through her seat on the Borough Council.  Facebook allowed her to create a page for Americus residents, who had access, to find out about shelter locations to seek relatives as well as information for finding food, clothing and necessities.  All donations, including a considerable amount of monetary donations, were distributed by her with the American Red Cross. When asked to comment about her position in the music industry, she simply says “I’m just living, working, learning and loving every minute of it. And I always do my best and encourage others to give back..”


Check out Ms Crunk at and
Writing Sessions contact:
The Premiere A&R Showcase contact:
Live Radio contact:
To contact Ms Crunk or to submit music Contact:

To Book Ms Crunk for an event (judge, host, etc) or meeting requests contact: TK ,

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