A New US Operation to Handle Sales and Distribution
WINTER NAMM • JANUARY 15, 2009 — FXpansion, a London-based developer of computer based sample playback, plug-in effects and synthesizers, announces the formation of a US subsidiary company, FXpansion USA Inc.
Effective immediately, FXpansion USA Inc. will be handling all of FXpansion’s distribution and sales activities in the USA and Canada. FXpansion’s goal is to provide an enhanced level of service to both dealers and end-users and offer improved responsiveness while at the same time acquiring greater market knowledge. This direct distribution model will be managed via a centralized purchasing and fulfillment structure based out of FXpansion USA Inc’s Santa Cruz, California headquarters.
The new FXpansion USA is headed up by Terry Hardin, a 25-year veteran of the Music Technology Industry with sales and channel marketing management experience at E-MU Systems, Digidesign, Antares Audio Technologies, Universal Audio, and Ableton. Terry brings with him a wealth of knowledge about the industry’s historical contribution to the way music is made along with an understanding of how the evolution of technology in general is driving today’s market.
“We’ve such an increase in our US sales that we thought we should work more directly with our US customers,” comment FXpansion Managing Director Rhiannon Bankston-Thomas. “Terry seemed like an obvious choice with his experience in the dealer channel and technical knowledge.”
Interested dealers and resellers specializing in music technology and professional audio are invited to submit their details (Dealer Name & Address, email, etc) to our dedicated email address (email@example.com). An FXpansion USA sales representative will contact you to follow up your enquiry. Additional information will be made available shortly on the FXpansion website.
FXpansion is one of the leading independent developers of percussion sample playback, plug-in effects and innovative synthesizer technology. Based in London’s east end’s creative hub, FXpansion has created some of the most innovative and original products, since 1999, including BFD, GURU & VST Adapters, winning awards from Electronic Musician, Future Music Magazines and others.