DMA has said this for quite some time now, but it definitely is worth repeating: There has never been a better time to be a DJ! Thanks to profound advances in technology, the expressive possibilities available to the current active DJ are nothing short of astounding. Moreover, with the added punch of video at one’s fingertips, the scenario becomes even more insane.
When the print version of DMA started in 1993, computer-based random access digital audio editing was starting to explode. Largely due to a select group of Chicago’s popular radio mixshow DJs, the obvious benefits of using a computer to edit audio versus a reel-to-reel tape and a razor blade, were brilliantly showcased in varied “Lunchtime Mini-Mixes,”, “Traffic Jams” and all-out Friday and Saturday Night “Street Mixes.” Specifically, the “crazy edit master” DJ Bobby D, Bad Boy Bill, along with the other DJs on WBBM-FM’s B-96, were heavily promoted for their edits and production value alone.