Seriously, this is weak content.

I wasn't accusing you of charging for party promotions. I was suggesting that you ought to charge your interview subjects a fee when you present a promotional q&a like this, as it reads like an advertisement.

Puff-pieces are neither entertaining nor informative. And with a dance music press that has long been notorious for giving kiss-ass interviews and inflated reviews and recommendations, I would hope that a blog named Dance Music Authority would avoid such pitfalls.

I understand that it's difficult to be critical of your own writing and that it's easier to make excuses like "this isn't that serious" or "we can dig deeper later," but if you want to provide readers with the type of bespoke content that makes this a go-to outlet for dance music news, then you have to try harder.

I mean, do you really think this interview demystified anything? Do you think there were any inventive, innovative techniques for promoting that were revealed through this interview? You claim to have critical eyes and ears, but where is that evidenced? The intro is written in the type of sickly gushing language I'd expect to read in a fan magazine. How about providing your readers with some hard financial figures about his success to substantiate the claim? My idea of success in the promotions game in NYC runs well into the six figures. Is that what we are talking about?

How about asking some questions that actually elicit interesting answers, like about the "tragedy" you allude to? How about questions about his interactions with his competition, the fees he charges, some of the run-ins he's had with people in the industry? There isn't a single question that wasn't asked with the sole intention of providing the interviewee the chance to promote himself. There isn't a single question that would make us think that you did some research before typing out your questions. And there is a total lack of follow-up questions to any of his answers.

If Robbi is your close friend, then you should have had somebody else write this in the name of the integrity you claim. If not, then you need to wipe the stars out of your eyes before you conduct future interviews.

There are lots of things in the dance music world I would love to have covered, but judging from this interview, I don't think you are the guys to do it. I'll come back in hopes that you prove me wrong in the future with articles that are enlightening, entertaining, objective, critical and sometimes even controversial. On a medium that offers a near infinite selection of choices, most first-time readers won't give such second chances.

We might need your consulting services; how much? Do you have a web site or rate card?

Dance Music Authority is a work-in-progress. Again, The Rub, do you have any gigs or projects that you would like to showcase? Do you have any more substantive questions for Robbi?

We have become big fans of Robbi…and a number of other promoters from around the globe in our efforts to get back in the mix. We are happy to spread the word about the great work that Robbi does. As a blog, we are never finished.

It seems as if you are a little bitter and just want to trash DMA, as you offer no tangible, positive suggestions for further coverage.

If you just want to say “DMA, you suck,” I’ll say it for you! We do, however, love specific suggestions.

Thanks for hitting us back. Have a fun day doing what you do. –J. Medley

It's really not that serious. Sometimes, it's fun to relax and have a casual exchange.

As a WordPress blog, we can always dig deeper at ANY time. That is one of the key benefits of blogs versus physical print–the "freedom to never be finished." You make a major false assumption relative to advertising–We DO NOT CHARGE TO POST PARTIES. ONE of our major goals is simply to provide a forum where folks can post what they have going on. Charging to post parties blows the entire concept.

Another major assumption concerns the word "journalist." We look at things from a consumer's vantage point. As a result, we take a lot of creative liberties–all caps, exclamation points, butchered language. We do, however, have integrity, along with critical eyes and ears.

We consider DMAclub.com to be an open, evolving community that is really just getting off the ground.

DMA went out of business because its founder had the good sense to a make a pragmatic business decision, as opposed to plodding ahead in a bull-headed fashion, oblivious to what was in his best financial interests.

Dance Music Authority lives on at DMAclub.com, and we're having a blast using the new tools at our disposal. There are too many exciting things going on–new products, new music, new venues–to stew in the past.

If there is something you would like covered, let us know and you just way be pleasantly surprised. I'm sure if you have more questions for Robbi, we can get some answers.

If you have an event you would like to promote, post away. If you have a new track, post away!

Hit us back any time!

Peace to you & yours! We're off to have a little fun in the lab! –J. Medley

This article could benefit from even more exclamation points!!!

And thanks for twice promising us a story of tragedy turned to triumph! Then never actually delivering it!!

All good interviews start with the journalist telling the interview subject that they think they are like totally awesome! Way to go!

I love how you dug deep and got really insightful answers out of him!

Now we know why DMA went out of business! They give their advertising away for free and call it a story!